Why are domain names
so important?
By
Antonio de Sousa Santana Carlos
Selecting a great
domain name is important for two reasons: first, a catchy
and memorable name helps people remember it; and second, a
well-thought out name will enable you to attract people
through the search engines. Your domain name is, in essence,
the logo of your online business. It needs to express who
you are, what you do, and what products or services you
offer.
The bottom line is that a good domain name can go a long way
toward generating traffic to your Web site and building your
reputation. That, in turn, will result in more customers and
better sales.
1999 was the year of the big dot-com boom, and there was a
feeling that there were huge sums of money to be made from
the web - but back in 1999 people seemed more concerned
about branding than business plans. Inspired by the success
of names like Amazon.com, a raft of dot coms came (and went)
under snazzy-sounding titles. There was a huge land grab for
virtually all words in the English dictionary, plus every
other combination of words people could think of. Most of
these sites were never developed, but domains were often
priced at huge prices.
Premium domains are high quality domain names that are for
sale and only available in the secondary domain market.They
have excellent marketing and branding value, but also serve
as an investment.
As good dot-coms become more and more scarce, the demand and
prices for premium domain names has continued to increase.
"A domain name's importance emerged as a valuable element of
an organization's brand, and the numbers validate this
trend," Matt Bentley, CEO of Sedo.com, told the E-Commerce
Times. "Though we'll likely never see the sale prices of
1999, when domains like business.com fetched $7.5 million,
valuations for key domains have definitely begun to elevate
to demonstrate their importance to business and
organizations all over the world."
The dot-com crash that saw hundreds of start-up businesses
on the Internet close up shop in 1998 and 1999 is not
discouraging new Net entrepreneurs. A record number of
domain name sales in 2005 shows that business presence on
the Internet is stronger than ever.
A domain name that reflects an organization's brand and
offerings is vital to driving new business.
Last year saw an explosion of growth for the secondary
domain marketplace, as more organizations purchased the
ideal domain name to drive their brand.
http://www.idealurl.com
About the Author
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